Category: Marketing
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There is no denying that social media is the best way to approach target customers and raise brand awareness in China, as…
Read More >>Alibaba is playing a key role changing the face of retail in China and, probably, the rest of the world. During November’s…
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China is leading the globe’s cashless trend with its ubiquitous mobile payments. According to Xinhua, the mobile payment market reached RMB 81…
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My prediction for 2018 is senior executive teams will make it a number one priority to get employees engaged on social media,…
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There are two observations - shared with me in all social leadership courses - that need to be addressed and then we…
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There is a lot of opinion/discussion around influencer marketing programs, and for certain industries - especially in the consumer space - it…
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I was recently asked what my personal branding/social leadership and content marketing strategy is, but it’s always been in my head –…
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None of us can deny that marketing and communication professionals are anything but overwhelmed by our roles today. What technology should we…
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Are an international speaker wondering how to get engagements in Singapore? Curious about business models, cultural norms, fees and intellecutal property protection in…
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Identifying people as prospects (prospecting) is a very important aspect of growing your speaking business. You qualify speaking leads and prospects by asking…
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