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Ashley Galina Dudarenok

Ashley is a China marketing expert with 12 years of professional experience in the region. She has lived in mainland for over 4 years and has worked in Hong Kong for the past 8. Ashley is fluent in Mandarin, Russian, German, and English.

Ashley is the founder of several startups. In 2011, Ashley established Alarice International (, a social media agency that offers creative marketing solutions for China. In 2016, she and her team have launched ChoZan (, resources, and training platform for China-focused marketers. In the past 7 years, Ashley has worked with more than 300 brands and organizations from 50+ countries, helping them enter China right and go through digital transformation.

Above all, Ashley is also a published author, and her latest #1 bestseller Unlocking the World's Largest E-Market: A Guide to Selling on Chinese Social Media is available on Amazon. She is a member of Alibaba's Global Influencer Entourage and works directly with a Tencent core founder to conquer Western social media.

In 2017 Ashley has started vlogging about China and entrepreneurship on YouTube and her dedicated business blog called AshleyTalks. She is the host of the AshleyTalks Podcast, where she interviews top thought leaders from across Asia.

Ashley talks about:
Modern Chinese Consumers
The differences in consumer behavior by city tier and age group
What do Chinese people buy and the key factors that drive their consumption
The evolution of Chinese tourists and how they are impacting the world

Chinese Social Media
A 360° introduction to WeChat and Weibo and how brands can leverage them
How to effectively work with Chinese key opinion leaders (KOLs) and run social media campaigns
Emerging platforms and new ways to market in China’s digital space

China’s New Retail and Technology Development
The concepts behind Alibaba’s new retail and Tencent’s unbounded retail
How China is shaping the future of retail globally
A look into the booming technology sector in China - retail tech, AI, VR, IoT and blockchain

Popular Keynote Topics:
Using more than WeChat in China: How to win on viral video platforms
Modern Chinese consumers: Who are they, what do they want and how to sell it to them
China’s New Retail: How Alibaba and Tencent are reshaping the future of retail in China and worldwide
Understanding Chinese tourists: How to market to Chinese travelers online
5 secrets to success in the China market
5 mistakes that are killing your brand in China

Latest Articles


The Hidden World of Chinese Livestreaming App Inke

Published on 08/31/2018 under Marketing, Social Media

Recently I saw a guy filming himself with his phone while crossing the street in China. It seemed like he was Facetiming with a friend. But he was actually doing a livestream, an extremely popular hobby for young people in China. China is way ahead of the rest of the world when it comes to […]


A Comprehensive Guide to External Links on WeChat

Published on 06/11/2018 under Marketing, Social Media

While the majority of luxury brands operating in China have opened WeChat Official Accounts, many of them are still reluctant to run their businesses entirely on WeChat, instead opting to drive their subscribers to external websites and e-commerce platforms. However, WeChat doesn’t make this easy to do, blocking links from certain platforms and enforcing strict rules about how […]


From Copycat to Goliath: A Deep Dive into China’s Massive WeChat

Published on 05/31/2018 under Marketing, Social Media

China has long been perceived as a “nation of copycats,” where the shanzhaimentality reigned supreme, but, while pirating still goes on there, China has already moved on to the next phase of its development. The same has happened with WeChat. What started out as a Chinese copy of Whatsapp has evolved into something much bigger and far more […]


Chinese Influencer Marketing: Why Chinese bloggers sell so well on social media

Published on 05/31/2018 under Marketing, Social Media, Uncategorized

As the second largest economic entity in the world, China is still a relatively unexplored market for many foreign brands. Given the differentiation between Western and Chinese social media ecosystems, many may ask how to approach target audience efficiently within shortest time in China? The answer is 99% likely to be – work with Chinese […]