While the majority of luxury brands operating in China have opened WeChat Official Accounts, many of them are still reluctant to run their businesses entirely on WeChat,
China has long been perceived as a “nation of copycats,” where the shanzhaimentality reigned supreme, but, while pirating still goes on there, China has already moved
As the second largest economic entity in the world, China is still a relatively unexplored market for many foreign brands. Given the differentiation between Western
ALIBABA founder Jack Ma brought up the concept of New Retail at the 7th Alibaba Computing Conference 2016. New Retail aims to merge online and
At Alibaba’s 2016 Computing Conference, Jack Ma focused his speech on five areas that are being transformed by technology. The list included new finance, new
There is no denying that social media is the best way to approach target customers and raise brand awareness in China, as the country has
Alibaba is playing a key role changing the face of retail in China and, probably, the rest of the world. During November’s Double 11 Global
China is leading the globe’s cashless trend with its ubiquitous mobile payments. According to Xinhua, the mobile payment market reached RMB 81 trillion (US$12.77 trillion)
Some of us have been given the label of an introvert. Unfortunately, many misunderstand such a persona. They are usually categorised into being non-communicative, low
