Go Big or Go Home
Make sure whatever you’re trying, that you reach a large number of your ideal target audience. It doesn’t make sense to go to a networking event when there’s only 3 people. It doesn’t make sense to do Facebook ads but you’re so cheap you only put a dollar in and it only reaches 5 people. Seriously, go big or go home. You’ve got to reach a large number of people. Because if you know anything about sales, and I know you do, you need a lot of leads. A lot of prospects at the top of your funnel to finally filter all the way down. There’s no hard facts on this, it depends on your sales cycle. But you may need 100 leads just to close 10, maybe just to close 1. So if you need to keep that pipeline full, you have to reach a large number of your target audience.
