Make your employees the stars of your show
August 14, 2016
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I was thrilled to have the opportunity to speak at the recent Hootsuite executive breakfast in Singapore – “Advocacy & The Bottom Line – How
The APSS Blog
Content marketing is fundamentally about business transformation
August 6, 2016
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If there is one thing I’m sure of, it’s this – we are having the wrong conversation about content marketing. Right now the conversation is
What Can Buskers Teach Us About Persuasion?
July 28, 2016
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I spent a few pleasant days in New York City during the December holidays. The giant Christmas tree was up in Rockefeller Center, people were
Less is More: Keep Your Message Short and Sweet
July 28, 2016
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This is perhaps the shortest story ever written: For sale Baby shoes Never worn. That is not the title, it’s the whole story. But is
Storytelling to Close the Deal: A Sales Technique for Everyone
July 28, 2016
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What do Jesus, Confucius, Lincoln, and many of history’s greatest salespeople have in common? They were all accomplished storytellers! They used stories to explain their
Protect Yourself Against the Pirates of Persuasion
July 28, 2016
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I was sailing the waters of the Caribbean on a cruise with my family when the pirate attacked. This pirate did not have a parrot,
The Revolutionary Leader
July 28, 2016
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If you’ve ever explored a major art museum you’ve probably experienced a number of feelings, depending on your nature. If you’re like me you probably
7 Self Leadership Lessons from the Greatest
July 22, 2016
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By his own words and deeds Muhammad Ali (born Cassius Marcellus Clay, Jr.; January 17, 1942 – June 3, 2016) was the greatest. The outpouring
Do Deeper Voices Win?
July 19, 2016
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It’s not a question any more. Everyone knows deeper voices get advanced faster in career, more votes in political campaigns and more sales in business. Researches
