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Fed's Road to QE Infinity and Beyond

Fed’s Road to QE Infinity and beyond

Published on 04/28/2020 under

  Fed’s Road to QE Infinity and beyond By Thomas Poh   Market Dislocation amid COVID-19 Outbreak The COVID-19 outbreak has hit the world like a hurricane.  The ongoing medical and humanitarian crisis has also sparked off an economic an

Design-led Branding Versus Strategy-led Branding

Design-led Branding Versus Strategy-led Branding

Published on 11/29/2017 under

  With our experience working with various organisations, there are two types of designs typically asked of us: one driven by gut feel and how the logo is best represented and another one that focuses on how brand strategy and the brand story can be integrated across touchpoints For a