MEET OUR PROFESSIONAL MEMBER
Dr Jerome Joseph, CSP, CSPGlobal, PMC, is a brand experience strategist, brand coach and best-selling author of more than 8 books on branding. He is also the CEO of NASDAQ listed brand agency. With more than 24 years of branding experience under his belt and delivering programs in 35 countries, Jerome is a master in innovative brand differentiation and creating extraordinary branded experiences. Jerome runs programs and keynotes ranging from Internal Branding , Brand Mastery, Branded Customer Experience, Personal Branding and Asian Brand Strategy.
Dr Jerome has impacted more than 1000 brands in over 35 countries. His cutting-edge thinking, solid case studies and systematic approach to brand building has enthralled audiences all around the world, making each of his programs a truly memorable one. His love for story-telling and talent for distilling experiences into succinct, bite-sized lessons has garnered rave reviews from clients.
Jerome is also an accredited Professional Management Consultant (PMC), a designation for top tier management consultants as well as a Certified Speaking Professional (CSP), a designation awarded to the top 12% speakers in the world and a CSPGlobal. As a CSPGlobal, he is one of the top 0.05% of Speakers to hold this highly prestigious designation globally.
Find out more at: www.jeromejoseph.com & www.theglobalbrandacademy.com
5 Strategies to Build a World-Class Brand
Published on 11/29/2017 under Branding, Culture, Strategy
With our experience working with various organisations, there are two types of designs typically asked of us: one driven by gut feel and how the logo is best represented and another one that focuses on how brand strategy and the brand story can be integrated across touchpoints For a brand to stand out in the […]
The Uber Paradox – Brand Strategy Needs Culture – What CEOs need to know
Published on 08/13/2017 under Branding, Culture, Organisation Development
The Uber Paradox – Brand Strategy Needs Culture – What CEOs need to know The curtains have come down on Travis Kalanick’s tenure as Uber CEO. His resignation coming on the back of pressure from investors seeking to clean up a toxic culture at the company. Reports of a cutthroat workplace culture, harassment, discrimination and […]
Why Employee Engagement is Important to Any Brand’s Success
Published on 08/28/2016 under Branding, Culture, Organisation Development
Do you feel like you are the only one holding your company together? Employee engagement became a focus in the 1990’s when it was apparent employee satisfaction could be high, yet brand’s failed consistently. Employee engagement is about employees feeling passionate about their work, committed to company goals, and consistently making a great effort to […]
5 Powerful Tips to Impact Your Internal Brand Strategy
Published on 06/21/2016 under Branding, Culture, Organisation Development
Imagine the Horror. You have spent money to align your employees to your brand by getting them to sit through a induction session on the company brand but you see no progress? There are some reasons why Internal Branding could be a challenging task, especially if it is taken lightly. Below are a few pitfalls […]