Robin Speculand

Robin Speculand passionately lives and breathes strategy implementation. He continually creates new approaches to supporting leaders in transforming their organizations and is one of the world’s most prolific writers on the subject.

Robin has founded three companies, three business associations and is the CEO of Bridges Business Consultancy Int. Singapore Airlines was among the first organizations to embrace this new field and engaged Robin to support its global strategy implementation.

He is known for his breakthroughs on implementation methodology and techniques, including the Implementation Compass™, a proprietary framework; built on the eight areas for excellence for execution; Readiness2Execute Assessment; IMPACT, a toolkit for implementing actions in 90 days; Ticking Clock© Model, a framework for digitalizing an organization; Digital Maturity Index, a self-assessment that reveals a person’s level of digital maturity; the Implementation Hub, featuring more than 700 online resources and the 40 Digital Best Practices Benchmark.

Robin also co-founded an online education forum—the Strategy Implementation Institute—that provides leaders with a community, online course and online certification in the field.

In 2015, Robin recognized that implementing digitalization was markedly different than previous strategy implementations. He researched the challenges globally and in 2018 co-authored the white paper Transforming Your Company into a Digital-Driven Business.

Robin has published five books on strategy implementation. His latest is World’s Best Bank – A Strategic Guide to Digital Transformation. His pioneering work has been featured in media worldwide including BBC World and Forbes. He is a TEDx speaker and an educator for Duke CE, IMD, and an adjunct member of Singapore Management University and National University of Singapore. He is an award-winning case writer and a GlobalScot appointed by the First Minister of Scotland.

Outside of work, Robin competes in ironman events around the world and calls Singapore home.

Latest Articles



Published on 07/09/2021 under Technology

In today’s hyperconnected world organizations cannot work in isolation and need to strive to continuously enhance their customer’s experience by building platform partnerships with other organizations. The leaders at Singapore-based DBS Bank came to this realization in 2017, three years into their digital transformation.   In 2014 DBS set the audacious goal of being recognized […]


Creating a learning culture for the digital age

Published on 07/09/2021 under Culture, Organisation Development, Technology

Creating a successful learning culture in the digital age is about having a strategy that balances your hardware (technology) with your software (people). A research project with DBS Bank revealed the ten best practices to become a learning organisation in the digital world. DBS Bank successfully transformed itself from a traditional organisation to the world’s […]


How Digital Transformation Has Reinvented Customer Service in Banking – Published in CEO Digital

Published on 07/09/2021 under Management, Technology

We have always been customer focused in banking and strived to provide the best possible customer service. However, a revolution is now happening in how this is achieved. In many banks, despite claiming to be customer focused the thinking was still inside-out. Systems, structures and SOP (Standard Operating Procedures) where designed internally and then the […]


How To Succeed In Digital Transformation When All Around are Failing – published July 21 in

Published on 07/09/2021 under Management, Technology

The success rate in digital transformation is horrendous. Research puts the failure between 70[1] to 84%[2]. And yet becoming digitally-driven has become essential for many organizations not to thrive, but simply to survive, in today’s turbulent business environment. The broad reason why digital transformation is proving so extremely difficult for leaders is that it’s not […]


Keynote for Edge 2020 Executional Excellence conference

The Strategy Implementation Challenge

Live on BBC Global to 50 million people

World's Best Bank - Introduction by the Author, Robin Speculand