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Design-led Branding Versus Strategy-led Branding

Design-led Branding Versus Strategy-led Branding

Published on 11/29/2017 under

  With our experience working with various organisations, there are two types of designs typically asked of us: one driven by gut feel and how the logo is best represented and another one that focuses on how brand strategy and the brand story can be integrated across touchpoints For a

My ACTA Journey

Published on 12/30/2019 under

12 July 2019 - CHICAGO! That is the code word for any Learner who has successfully achieved COMPETENCY which is what most of us would call a "Pass" for the Advance Certificate for Training and Assessment (ACTA). (For those that need to know, the alternate scenario is Not Yet Competent...

SOFR & Overnight Repo Spike

Published on 12/30/2019 under

18Sep2019 - Thomas Poh The recent spike in USD overnight repo rates is widely attributed to US corporate tax payment activities as well as the reduction in the Fed balance sheet which resulted in subsequent reduction in US banks cash reserves.

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