Strategy

strategy

Design-led Branding Versus Strategy-led Branding

Design-led Branding Versus Strategy-led Branding

Published on 11/29/2017 under

  With our experience working with various organisations, there are two types of designs typically asked of us: one driven by gut feel and how the logo is best represented and another one that focuses on how brand strategy and the brand story can be integrated across touchpoints For a