Have you discovered your ideal target customer?
As much as you might want to believe that your speaking or training topic will benefit everyone, the truth is, not everyone feels that way. Have you heard the expression “Jack-of-all-trades, master of none”?
My last article on personal brand was in 2009 - A lot's changed since then! And so I think it's time to revisit your personal brand and ask some tough questions.
Jeff Bezos famously said, "Personal Brand is what people say about you after you leave the room".