China has long been perceived as a “nation of copycats,” where the shanzhaimentality reigned supreme, but, while pirating still goes on there, China has already moved on to the next phase of its development. The same has happened with WeChat.
China has long been perceived as a “nation of copycats,” where the shanzhaimentality reigned supreme, but, while pirating still goes on there, China has already moved on to the next phase of its development. The same has happened with WeChat.
My prediction for 2018 is senior executive teams will make it a number one priority to get employees engaged on social media, seeing it as a key driver and opportunity to build their business.
Momentum has already started, especially in the B2B space, and it’s going to explode this ye
Whilst Motivational Speaker is a generic term, and today’s Professional Speaker is more likely to be informational than motivational, this is the term that Conference Organizers are most likely to search for.
There are two observations - shared with me in all social leadership courses - that need to be addressed and then we need to move on.
They are:
LinkedIn is a recruitment platform, you only go there when you’re looking for a job.
And
You should only connect with people you
There is a lot of opinion/discussion around influencer marketing programs, and for certain industries - especially in the consumer space - it definitely makes sense.
With our experience working with various organisations, there are two types of designs typically asked of us: one driven by gut feel and how the logo is best represented and another one that focuses on how brand strategy and the brand story can be integrated across touchpoints For a
I was recently asked what my personal branding/social leadership and content marketing strategy is, but it’s always been in my head – not on paper – so I thought, why not get it down? It might be useful to other’s trying to work out what to do and how to build their presence.
None of us can deny that marketing and communication professionals are anything but overwhelmed by our roles today.
What technology should we use?
How do we shift our advertising efforts to get better results?
How do I demonstrate revenue from our campaigns?
Content market
