There are two observations - shared with me in all social leadership courses - that need to be addressed and then we need to move on.
LinkedIn is a recruitment platform, you only go there when you’re looking for a job.
You should only connect with people you
With our experience working with various organisations, there are two types of designs typically asked of us: one driven by gut feel and how the logo is best represented and another one that focuses on how brand strategy and the brand story can be integrated across touchpoints For a
I was recently asked what my personal branding/social leadership and content marketing strategy is, but it’s always been in my head – not on paper – so I thought, why not get it down? It might be useful to other’s trying to work out what to do and how to build their presence.
None of us can deny that marketing and communication professionals are anything but overwhelmed by our roles today.
What technology should we use?
How do we shift our advertising efforts to get better results?
How do I demonstrate revenue from our campaigns?