None of us can deny that marketing and communication professionals are anything but overwhelmed by our roles today.
What technology should we use?
How do we shift our advertising efforts to get better results?
How do I demonstrate revenue from our campaigns?
Content market
I had the great pleasure to speak with two groups of professionals recently. Firstly at Rutgers Business School Asia Pacific thanks to the invitation of its executive director, Stephanie Krishnan.
This couldn’t be further from the truth! True personal branding is not superficial. It’s more about understanding who you – and, therefore, ‘YOU™’ – are. That’s right – the Trademarked You.
Speaking in front of 50, 500 or even a crowd of 1,000 is one thing. Being the only external keynote speaker at a sales kickoff for 10,000+ insurance agents is quite another.
Love him or hate him, since Donald Trump became the 45th President of the United States, our social feeds are even more chock-a-block than usual with the latest antics, tweets and executive orders from 45 and his administration.
Have you discovered your ideal target customer?
As much as you might want to believe that your speaking or training topic will benefit everyone, the truth is, not everyone feels that way. Have you heard the expression “Jack-of-all-trades, master of none”?
It’s the holiday season. A time of reflection, planning, and thinking about what’s most important as we head into another year. I just hope it’s not as crazy as 2016.
